Signature Flatbreads raises global profile

Following another year of successful growth and significant financial investment, Signature Flatbreads has been strengthening brand awareness across the world, from the UK to Europe, as well as the Middle East.  

The team at Signature Flatbreads has attended a host of trade shows including PLMA Amsterdam, Gulfood in Dubai and the National Convenience Show in Birmingham.

Gulfood is the world's largest annual food & beverages trade show which took place in the Dubai World Trade Centre from 17 - 21 February 2019. The show hosts leading brands in FMCG from across the world, attracting over 100,000 attendees from 200 countries.

The National Convenience Show took place at the National Exhibition Centre (NEC) Birmingham from 8-10 April 2019. The show hosts leading brands in Food & Drink across the UK, giving expert advice on how to drive businesses forward, generate additional footfall and cash in on increased basket spend.

PLMA’s 2019 ‘World of Private Label’ International Trade Show took place in Amsterdam on 20-21 May. The trade show hosted more than 2,600 exhibiting companies from across the FMCG sector. The show attracted buyers from the world’s supermarkets, wholesalers, importers and exporters, making it the perfect platform to raise the global profile of Signature Flatbreads.

Building on an impressive portfolio, the Signature Flatbreads team were able to showcase new products and capabilities whilst surrounded by fellow leaders in the field.

David Laurence, Joint Managing Director of Signature Flatbreads said: “We have been building our profile by attending key trade shows across the globe.  The international export market, as well as the UK home market, are both areas where we are seeking to build our business. These shows allow us to speak to key decision makers in the marketplace in different territories and demonstrate our first-rate baking capabilities.” 

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